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Peckish

Client
The Mob Film Co/TBWA
Format
Commercial
Release Date
January 2018
Brief

Create several different species of CG garden birds to advertise a new type of bird feed.

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In the ‘Peckish’ spot for bird food manufacturer Westland, The Mob Film Co and creative agency TBWA asked Jellyfish Pictures to create several different species of CG garden birds to advertise a new type of bird feed. Bespoke feather systems needed to be painstakingly created for all the different birds as well as species-specific animation and movement.

The intricate feather system was developed to allow individual feathers to move realistically with the birds’ rigs and actions. Species accurate textures were added and the final birds were lit and comped into the live-action garden backplates.

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Voiced by ‘Little Britain’ star Matt Lucas, the birds took on a life of their own as they queued around the block to reach the best bird tables in the neighbourhood.