- M&C Saatchi and Heineken
- Short animated films
- Release Date
- August 2015
Create a series of animated shorts for Heineken to launch the matches of the 2015 Rugby World Cup.
Heineken have been the sponsors of the Rugby World Cup for over 20 years. For its 2015 partnership, the dutch lager brand appointed M&C Saatchi to deliver its sponsorship campaign. Jellyfish Pictures were brought onboard to create animated sequences of rugby greats making their way to Twickenham Stadium.
Ahead of animation, our concept artists drew from the very real references of the players’ Will Carling, Jonah Lomu, Matt Dawson and Scott Quinell and John Smit. The 2D animated pieces were illustrated by a Jellyfish Pictures' Senior Concept Artist and later animated by motion graphics designer, Steve Azancot.
Each short film follows the story of a Rugby legend as they make their journey from their home to the famous Twickenham stadium - by any means necessary. Cue scenes of Rugby greats water-skiing up the Thames, dropping in by parachute, hitching scooter rides and giving impromptu Haka performances!