- CNN / Nutopia
- Title Sequence
- Release Date
- 2nd June 2017
To create an engaging title sequence that evokes a sense of intrigue to the viewer, whilst revealing what the show is about.
Beyond Reasonable Doubt (Guiltology) takes viewers inside the world of true crime investigation and cases that were ultimately solved by advances in forensics. The in-house team at Jellyfish Pictures conceived, directed and shot the award-winning sequence, incorporating microscopic footage and motion graphics to create a powerful blend of rapid dynamism and striking realism.
Tom Brass, Jellyfish’s Creative Director, conceived and directed a sequence built from close-up imagery of objects familiar from police procedural stories: a microscope, a gun, a scalpel, a human body, etc… The plan was to cover these objects in frost as if they were frozen in a deep freeze. As the title sequence unfolded, the objects would thaw, slowly revealing their secrets.
In order to achieve this, Jellyfish used an innovative blend of photo-real CGI and real macro photography, all shot in-studio by the Jellyfish Pictures team, at sub-zero temperatures! The resulting blend makes for a stunning sequence that won a gold medal at the 2017 AEAF awards.