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American Dynasties: The Kennedys

Client
Raw TV, CNN
Format
Title sequence
Release
11th March 2018
Brief

Direct, design and animate the title sequence for CNN’s six-part documentary series on the lives of The Kennedys.

Kennedys

Following the collaborative success between Jellyfish Pictures and CNN on the title sequence for Race for the White House, our creative team were enlisted to direct, design and animate a title sequence for the debut season of their American Dynasties Documentary strand. The series tells the story of the Kennedys, an inspiring and tragic tale that charts four decades in the life of one of America’s most powerful families. The series made extensive use of never-seen archive footage, revealing the warm domestic side of the family, as well as the public power-plays, tragedies and triumphs.

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Jellyfish’s creative director Tom Brass teamed up with regular collaborator and motion design genius Dave Penn to conceive the sequence. The imagery draws influence from mid-century collage artists like Robert Rauschenburg and Jasper Johns, using archive imagery and hand animated paint and ink textures.

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