Jellyfish Pictures were approached by Oxford Films, who needed a powerful title sequence for their hard hitting feature documentary, The Widowmaker.
The documentary uncovers a thirty year old medical scandal – the shocking story of how hundreds of thousands of deaths from heart attacks could have been prevented.
Jellyfish’s Tom Brass and Dave Penn came up with a title sequence that powerfully visualised the duel themes of the film: saving lives and making money.
Created with CG alone, the title juxtaposes photo-real, extreme close-ups of medical equipment with graceful shots inside a human body. The sequence culminates in an iconic image of blood soaking through $100 bills, the final expression of the film’s conflicts.
The Widowmaker was features on website Art of the Title in 2015.
Title Directors: Tom Brass & Dave Penn
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