Race for the Whitehouse

The President of the United States of America is considered the most powerful position in the world. CNN’s new series Race For the Whitehouse asks what candidates are prepared to do to gain their seat in the Oval Office.

The answer is… pretty much anything.

After their collaboration on the much-lauded title sequence for The Widowmaker, Jellyfish’s creative director Tom Brass and motion graphics director David Penn have come together again to create the titles for Race For the Whitehouse. The result is a stunning, stylish ride through the dark side of American politics.

The sequence uses stark black and white imagery to hint at the double dealing, back stabbing and intrigue that is involved in the presidential race.

Jellyfish also executed in-show visual effects and compositing work.







Creative Direction: Tom Brass / David Penn


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