Broadcast Magazine published a story about our new virtual studios
A story about how Jellyfish Pictures has opened two new studios in South London that will operate on a virtual basis without local hardware, has been published by Broadcast Magazine.

Linked to a central technology hub at the company’s Brixton headquarters, the addition of the new sites in Oval will allow Jellyfish to increase its workforce by a further 70 artists, taking its headcount to nearly 200.

Initially, the move will facilitate work on three major animation projects, including CBeebies and Fremantle Media pre-school series Bitz & Bob (pictured) and the second series of hit US children’s show The Floogals.

Chief executive Phil Dobree told Broadcast that the decision to open the virtual studios was based on several factors.

He said: “We’re all challenged by the lack of space in London. You often can’t get the next floor down or the next floor up and expand organically like that, which is often the best way of doing it.

“[Similarly], rent in central London is going through the roof and we didn’t want to open up another studio in south London and have to recreate what we’ve already done there, duplicating our servers, our comms rooms, our render farm and installing the cooling.

“By centralising our computer store and back-up, we can pop up wherever and whenever we need to and benefit from economies of scale.”

Read more of the article on Broadcast's website.
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